NBACon ‘23

Client: New Era

New Era presented us with an RFP for the inaugural fan experience event for the NBA Summer League, NBACon. The challenge was developing an impactful retail concept that immerses fans in the NBA experience and leverages existing art and lighting techniques to create a memorable shopping experience at NBA Summer League. 

  • Creative Strategist 

  • Client Pitch 

  • Producer 

  • Art Direction 

  • Space Design

  • On-Site Producer 

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Madden '23