WNBA Live
New Era wanted us to develop a photogenic retail booth at the WNBA All Star Game fan experience, WNBA Live. My challenge for this project was learning how to incorporate floral designs into a retail space to create a photo moment that felt feminine while still respecting the women of the league as professional athletes.
Client: New Era
Creative Strategist
Client Pitch
Producer
Art Direction
Space Design
On-Site Producer
